Tianjin accelerates its development of the service industry
Entering a new year, Tianjin accelerates its development of the service industry under the guidance of the scientific concept of development and the development and opening up in the Offshore New Area. Service industries such as electronic information characterized by high-tech are leading the trend. Service industries running in a modern and organizational form is in the process of development, and the technological transformation of traditional service industries and upgrading are neck to neck. World-renowned brands have settled in Tianjin, which brings benefits to development of the service industries and the macro environment, and northern economic center¡¯s radioactive function appears.
At the beginning of the New Year, in order to strengthen financial reform and innovation to attract more financial institutions and headquarters to settle in the Offshore New District, and to establish a financial service system accompanying the northern economic center, the city government signed an agreement with the China Trade Association to set the international economic and financial centre for arbitration in Tianjin Offshore New Area. This act is aimed at supporting innovation and financial reform, and playing the role of economic arbitration in dealing with the in disputes with advantages of one-stop arbitration, simple procedure, less cost and widely applicable international rules, high degree of internationalization and strong international credibility.
Tianjin develops its modern service industries with technological innovation feature, focus on the scientific and technological innovation system, attention to optimizing the allocation of resources, as well as actively promoting independent innovation and industrialization of key areas. A national biomedical International Innovation Park and joint industrial biotechnology research center of the Tianjin International Institute of the Chinese Academy of Sciences is established through deepening the technological cooperation with institutions. At the same time, Tianjin will actively promote the establishment of trading market for the coastal technological property rights, forming a platform for technology transfer and financing transactions based on the North and facing the Northeast Asia. With the focus on information technology, biomedicine, advanced energy, resources and the environment and other 12 major scientific and technological fields, 200 scientific and technological projects have been organized and implemented to strengthen the research and development of core technologies, key technologies and common technologies. In terms of shifting outcome of the scientific and technological researches into productivity, Tianjin has launched 30 new scientific and technological innovation special funds projects, and organized and implemented 20 major projects for independent innovation. The number of state-level enterprise technical centers reaches 18, and the municipal enterprise technical centers to 260. Modern service industries focusing on the implementation of intellectual property strategy, has established intellectual property rights centre and secured collateral loans mechanism for intellectual property rights to support high-tech enterprises in terms of release of bonds and financing for being listed. Tianjin has also launched trial policies for high-tech enterprise's equity and other incentive policies, and carried out global talent recruitment policy, with trial policies of "green card", part-time and dual-employed pay, non-file of the flow of talent, thus actively importing talents to the modern service industry.
To further promote 20 major projects in modern service industry and 100 services construction of key projects in Tianjin, governments at all levels actively develop relevant policies and provide a good environment by formulating policies in supporting industries, promoting major construction projects in the service industries and forming service industry system with regional characteristics. Tianjin New Technology Industrial Park has set up the ¡°special funds for encouraging software and services outsourcing industry¡± in independent innovation funds, and decided to support the software and services outsourcing industry in high-tech zones by offering 200 million yuan of funds every year in the next five years. Peace Zone will support and guide the development of modern service industries through financial subsidies, tax relief, government incentives, construct platform and other means. Dagang District has formulated incentive policies to promote optimization of the industrial structure and set up funds to develop emerging service industries and large integrated market such as modern logistics, business services, finance and insurance, originality industries, services outsourcing, headquarter economy and tourism industry as well as wholesale market. Beichen District has developed the policy to subsidy and reward service enterprises attracting large investment in fixed assets, national and municipal community business centers, and national scenic areas and spots of AAA level and above; they will reduce the revenue of enterprises in the service sector contributing large amount of taxes. The government proposed that the added value of the city's services industry should reach 280 billion yuan by 2010 in the documents "Decisions to speed up the development of modern service industries" and "outlines to implement acceleration of the development of modern service industries". It is expected that the average annual growth rate of the service industries will be more than 14%, and the employees in the service industries will reach to more than 50 percent. At the same time, the government also made a serial of incentive policies and security measures realize these objectives, which will become the solid foundation for the key projects of modern service industry and construction of key projects in Tianjin.
Regional economic prosperity and development provide broad space for the development of services sector, and Offshore New Area, the Centre City and other districts have formed a joint development pattern. Relying on the advantages of port, Tanggu District has seized the good chance of construction of Offshore New Area international shipping centre and the international logistics center, taken their geographic advantages to vigorously develop modern logistics industry and guide logistics enterprises to settle down which have formed a focusing effect. Jinnan District vigorously develops tourism, resulting in a diversified market structure and a multi-leveled tourism industry. Hexi District focuses on the development of modern service industry, and further improves functional districts such as the modern financial business services zone, Tonglou Trade Circle, Chentang scientific, technological and cultural international community around the Youyi Road, as well as other key industries planning such as financial insurance, information services, business services. Nankai District develops on the "a center for the two bases " main line, to construct a modern services industry gathering area with complete commercial facilities, commercial buildings and star hotels, developed finance, information, and intermediary services, improved municipal transport and infrastructure, high ability of the aggregation and radiation. Peace District elaborately creates a central business district near peace Road and Binjiangdao, and accelerates the construction of commercial economy in Nanjing Road, a number of key projects, such as commercial buildings has been completed. Hebei District focuses on the construction of a featured trading street in the Zhongshan Road, and has developed 12 large-scale projects such as originality industries, commerce and trade flows, real estate, and cultural arts expo, the high-end commercial business, etc. Hongqiao District combines the development of the service industry and the development of the Haihe River area, expanding space, extending areas, forming regional development characteristics. The Jinbin road-logistics business district which gets a total investment of 12 billion yuan and covers an area of 3.5 million square meters is now in full swing. When completed, it will achieve 30 billion yuan in the volume of transactions, realize 849 million yuan tax, and created 35,000 job opportunities. The trade zone will be built to be the core region for the development of modern logistics in central Tianjin and the leading region for the development of modern service industries in Hedong District, and it will enhance the function and level of Hedong¡¯s services providing to Offshore New Area, the city¡¯s economic development, and Northeast Asia. In the tourism economy, the development and construction of the Haihe River in Tianjin focuses on tourism and the integrated tourist area in the centre of the city, the coastal tourist resort, Jixian mountain tourist attractions, folk eco-tourism in southwestern area, the northwest of modern-leisure and entertainment district, forming east, west, south, north, in the main tourism trunk and four integrated tourism industries on the riverside, coastal, mountains, part of Beijing and Tianjin. At the same time, Tianjin¡¯s unique combination of modern history and cultural origins help to carefully build the tourism brand of the city, "Modern China's view of Tianjin".
"One area four ways, eight Trade Circle" Lifting the commercial image
It is worth mentioning that, Tianjin government seize the rare opportunity of the 2008 Olympics hold in Beijing, is putting efforts into implement the "a four-way area, eight Trade Circle" for upgrading window services in key areas to prepare for the Olympics. "One District Four Ways" stands for Xiaobailou commerce circle, , Nanjing Road, Youyi Road and the Route 11, as well as "Eight Trade Circle" including Modern Olympic City, North Waterway and ancient Food City, Great Alley, ancient Cultural Street, Gulou, Peace Road and Binjiang Avenue, food street and world food , Great Sadness Yard. The window services in these key areas mainly include retail, catering, culture and entertainment, banks, hotels and other services and they are the center of the city's window services, reflecting the level and prosperity of the modern city Tianjin. Therefore, the implementation of upgrading window services in key regions will enable Tianjin¡¯s life service industry to advance and present a new look in terms of environment, industrial structure, business level, service quality, service level, etc., and will greatly promote the living environment and the general urban landscape. As a result, Tianjin¡¯s profound historical and cultural foundations, unique natural features and modern metropolis atmosphere will be shown in a better way. At the same time, Tianjin will strengthen the business climate, improve business functions, improve service quality, enhance business image, and thus promote the standardization of Tianjin life services, upgrade the standardization project to a new level, and better display Tianjin international metropolitan good character. The project to advertise the image of key regional window service industry-"One Area Four Ways, Eight Trade Circles" will absorb Tianjin¡¯s life service industry into today's modern service industries in fast development thus will play an irreplaceable role in enhancing the overall image of Tianjin.
It is reported that the promotion project of window services in key areas "One Area Four Ways, Eight Trade Circles" will subject to the basic concept of "transform and elevate as the main line, replacement and adjustment as a supplement" and be based on the goals of improving business management, enhancing commodity management structure, improving the occupational skills and quality of services and improving internal environment and image, as well as the focus of further optimizing the quality of workers and enterprises, aiming to effectively promote regional services and the level of overall improvement. In terms of brand image, the project will focus on the environment, the landscape, and other key contents. The goal is to promote and guide enterprises to decorate, display commodity, sanitation and rectification, the commercial advertising, and create a cultural atmosphere to achieve upgrading of business facilities and the environment thus create a clean and comfortable consumer environment. In the quality of services, it will focus on service procedure, service skills, service manners, language, and other key aspects, which is to promote and guide enterprises to develop business standards, conduct standards and industry skills training, business integrity education, and display enthusiastic, satisfactory, thoughtful, satisfied and civilized brand image. In the enterprise management, they will focus on adjusting the structure, improving quality, building brand image, standardizing system construction and other key elements to promote and guide enterprises to adjust the product quality, to promote the upgrading of business structure, and improve business service functions, in addition, it aims to improve the modern enterprise management level through the implementation of modern management methods. In the environment construction, the project will focus on the consumption environment, health and cultural landscape connotation. It will provide consumers with clean, comfortable, elegant, humane consumer environment through improved sanitation, decorative hall, standardized staff dress, updating hardware facilities, landscaping plaque landscape, presenting cultural background, so as to establish a new window service image. In forming the prominent features, the project will focus on enterprises and brands. Traditional features will be more prominent and innovative features will be more distinct through exploration, inheritance, development, innovation, as well as evaluation, comparison, competition, awards and other methods to introduce more management projects with features of the Tianjin city, enterprises, brands, services, products.
At present, investigations about the key areas of basic services window has been nearly completed, and design and upgrade programs considering Olympics and the environment are being introduced. An unprecedented large-scale upgrading project for regional service windows has been in full swing. Meanwhile, to further promote the service industry in Tianjin and major services projects, we look forward to the 2008 Beijing Olympic Games. As one of the cities to cooperate in holding the Olympics, Tianjin¡¯s window service industry will take on a new face to welcome foreign friends, athletes, journalists, tourists and show the unique charm of the Old City with a history of 600 years.